品牌在线安全调查报告 Introduction The domain space has continued to evolve since its beginnings 1985, when the first domain name was created. Today, businesses are getting more innovative with catchy .Brand extensions, such as .monster'. The launch of generic top level domains (gTLDs) in 2013, along with ongoing legislative and political changes and cyber threats, has also unveiled a new era of online protection challenges. For brands, this means more time and resources are being spent on managing and securing domains. A core to brand identity, they must be protected at all costs and form the cornerstone to any broader business strategy. What are the best ways to approach domain portfolio management and broader online brand protection efforts? How do different brand protection lifecycle elements, from navigating infringement, fraud and wider brand abuse, influence each other? The answer lies in aligning these elements into a holistic view of the organisation and includes everything from domain registration, the securing of those names, monitoring them for abuse and mitigating risks to users and intellectual property. 【更多详情，请下载：品牌在线安全调查报告】