2020年“BrandZ™最具价值中国品牌100强排行榜 his 10th anniversary of edition the BrandZTMMost Valuable ChineseBrands report coincides with the outbreak of the cOVID-19 pandemic.The year marks an inflection point between a transformative decade ofsteady brand value growth and the advent of a "New Normal." When China locked down to contain the spread of the coronavirus, brandsacross the 24 categories studied in the China Top 100 report were alreadycontending with the consequences of slowing economic growth, an agingpopulation, and intensifying China-US trade tensions. The pandemic intensified these concerns. lt also influenced consumer values,attitudes, and behaviors affecting where people shop, what they buy, how theyinteract with media, and their relationship with brands. Categories experienced the impact unevenly. For some demand spiked, forothers it plummeted, and recovery patterns varied.Still, the China Top 100increased 12 percent in value year-on-year, demonstrating the resilience ofstrong brands and their ability to build and sustain value. BrandZTM launched the China Top 50 in 2011 and expanded the ranking to theTop 100 in 2014 to more fully capture the dynamism of the Chinese market.During the past 10 years, the China Top 50 grew 225 percent in value, outpacingthe Global Top 50, which grew 126 percent. Similarly, the China Top 100 increased 162 percent since 2014, while the Global Top 100 rose only 74 percent. ln addition, a stock portfolio of the BrandZTM China Top 100 grew at three timesthe rate of the MSCI China lndex over the past decade.The Brand ContributionPortfolio of brands that excel in the BrandZTM measurement of brand strengthincreased over five times the rate of the MSCI. The popularity of some of the other newcomers, including theshort-format video apps such as ByteDance-owned Douyin(known as TikTok around the world) and Kuaishou, and the newsaggregator site Toutiao, also owned by ByteDance, demonstratethe evolution in the way many Chinese consumers get theirinformation and, to some extent, how they shop. These brands, and others, like the beauty site Little Red Book,create appealing content to attract large audiences that canbe seamlessly monetized with advertising or e-commerce.Although they are not as big or ubiquitous as major ecosystemslike Tencent's WeChat or Alibaba, these brands have simplifiedpeople's lives by integrating a social and commerce experience. 【更多详情，请下载：2020年“BrandZ™最具价值中国品牌100强排行榜】