2017情人节搜索趋势 Bing Ads Valentine's Day Checklist Prioritise high-value audiences Create search and product ads for affordable gifts for non-significant others （co-workers， friends， relatives， classmates， teachers and pets.） Don't forget singles who are buying luxury gifts for themselves Last-minute timing Schedule campaigns 1 month before 14th February as there's less ramp time compared to other holidays. Don't run out of budget in the last 2 weeks before V alentine's Day when the most clicks and searches happen. Be prepared for day-before & day -of purchases. Be the local favourite by prioritising mobile search Optimise ads for mobile by using call extensions， location extensions， and site link extensions. Capitalise on search with Bing Shopping Campaigns Refresh your product feed often to keep it fresh. Upload a new feed at least every 30 days to avoid going dark. Make sure to implement sales price and sale price effective date into your feed for Valentine's Day sale items. Apply larger bids to your best-selling items. Apply remarketing to Bing Shopping Campaigns. Create campaigns around trending Valentine's Day gifts Flowers， cards， and jewelleries are still the most gifted items. People want the gift of experiences and an evening out. Target keywords on gifts for family， friends， and pets. 【更多详情，请下载：2017情人节搜索趋势】