2019年返校季购物报告 Deloitte's 2019 back-to-school survey: key findings Back-to-school spend expected to remain relatively flat ( + 1.8% ), as online spend increases Total back-to-school spending is expected to reach $27.8B or $519 per student, up slightly from $510 in 2018 . The electronic gadgets category is expected to grow by $800M (+ 29% over 2018), while the computers and hardware category is expected to decline by $60OM (- 16% below last year)； Households plan to spend 56% of their budget in-store and 29% online with the remaining 15% up for grabs with undecided shoppers; online has grown from 22% to 29% since 2016； Compared to last year, electronic gadgets represent the only category in which online sales are expected to grow at the expense of in-store shopping (an increase in nearly 20 percentage points)； Mobile use is expected to increase this year (+7 percentage points in planned use), while desktops/laptops, and social are expected to decline. Newer tech (e,g., voice assisted, digital reality) has yet to gain traction for B2S； Consumers are clear: Price, product, and convenience matter most Funda mentals matter in driving back-to-school purchases: Price is likely to be the predo minant driver with sales/discounts ( 69%) and competitive prices (57%) as the top attributes driving purchase decisions. 【更多详情，请下载：2019年返校季购物报告】