美国本地收视报告 Did you know that the average streaming adult aged 25-54 consumes two hours and 28 minutes of over-the-top (OTT) content per day? Even if you did know, you probably didn't realize how much this demo still relies on traditional TV. In fact, in a typical day during November 2017, 93% of streamers watched traditional TV. Forty-seven percent (47%) of those streamers watched TV only, 46% were reached by a mix of traditional TV and streaming, and 7% streamed exclusively. Technology has officially taken over our living rooms. The average American now has more ways than ever before to view content. First, it was the exciting entry of VHS into the world. Then came video game consoles, DVD players and the life-changing DVR. Soon after, small screens became a thing. And now, we're knee deep in TV streaming devices. As of November 2017, over 65 million U,S. homes own an enabled device capable of streaming content to the TV. That's a big number, and it continues to grow. While 59% of U.S. homes are streaming enabled, the story varies by market. With "OTT-savvy' homes more likely to be in urban areas, mid-size markets are showing more growth. San Diego is currently winning the race, with 71% of homes having access to an enabled streaming device. 【更多详情，请下载：美国本地收视报告】