2019年亚马逊Prime会员调查报告
Introduction
Now in its 5th year, Prime Day is one of the most successful "manufactured" shopping holidays in history, perfectly situated in the halfway spot of the year ahead of Black Friday.
With each passing year, the anticipation and hype surrounding Prime Day gets bigger and bigger. Prim Day 2018 was Amazon's biggest yet. The eCommerce giant welcomed more new Prime members on July 16, 2018 than any previous day in its history. Worldwide, Prime members purchased more than 100 million products.
To get a read on this year's Prime Day, Profitero surveyed 1 ,000 Prime members each in theU.S. and U.K. in May 2019 to get insight into this year's event. Couple this with our 2018 analysis, and we reveal 7 predictions for Prime Day 2019.
1. Shoppers will spend more than ever this Prime Day;
2. Retail competitors will try to steal the thunder (again);
3. Prime Day will be a bonanza for every category, from gadgets to grocery;
4. Brands will not have to break the bank to see big returns;
5. Staying in stock will make or break brands;
6. Small brands will come up on top;
7. Brands that invest in Prime Day will see long-lasting benefits.
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