2019中国奢华品报告
APPETITE FOR LUXURY REMAINS OPTIMISTIC
消费信心依然乐观
Consumers' appetite for luxury in 2019 remains optimistic in Hong Kong and Mainland China.
2019年两地消费者对未来消费信心均表示乐观。
46% of our Mainland China consumers and 32% of Hong Kong consumers plan to spend more respectively on luxury products over the next 12 months.
46%的内地消费者和32%的香港消费者表示,未来一年将增加在奢侈品购买上的开销。
CLOTHING AND JEWELRY PERFORM WELL
服装珠宝表现突出
Travel is still at the top of all luxuries spending in Hong Kong. However, Clothing and Jewel- ry top the list in Mainland China. Clothing and Jewelry also top the list of overseas shop- ping and Clothing tops the list of online shopping among Mainland China consumers.
香港消费者依然最青睐旅游。而在中国内地,消费者更喜欢购买服装和珠宝。服装和珠宝也是中国内地消费者海外购物最青睐购买的品类,服装还在线上消费品类名列榜首。
50% of Mainland China consumers plan to spend more on clothing; 46% of Mainland China consumers plan to spend more on jewelry in the next 12 months.
在未来12个月,50%的内地消费者计划增加服装的消费,46%的内地消费者计划增加珠宝的消费。
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