B2B marketers broadly agree that branding is increasingly critical yet some B2B marketing budgets do not reflect this importance. 87% of B2B marketers agree that B2B products can be inspirational to B2B buyers. 97% of B2B marketers agree that B2B marketing plays an important role in creating awareness and consideration. 95% of B2B marketers agree that brand marketing is used to differentiate from competitors 99% of B2B marketers agree that trust in a B2B brand plays an important role in the B2B buyer journey.

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英国品牌评估机构“品牌金融”(Brand Finance)发布“2019全球最有价值的50个高档和奢侈品牌”排行榜。 德国汽车品牌保时捷名列第一位，法国服饰品牌卡地亚和路易威登名列第二、三位。上榜的50个品牌中，有8个汽车品牌，28个服饰品牌，14个化妆品和个人护理品牌。 50个高档和奢侈品牌总价值2096亿美元。其中，法国品牌占比34.31%，意大利品牌占比22.08%，德国品牌占比14.44%，美国品牌占比9.45%，瑞士品牌占比7.60%，英国品牌占比6.27%，日本品牌占比4.07%，韩国品牌占比1.17%，西班牙品牌占比0.62%.