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2022中国社交媒体营销终极指南
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1 billion Chinese are online and 22 million joined in the last 6 months! Internet penetration in China is still only 71.6%, compared to over 90% in Europe and North America ISL so there's clearly still room for growth.
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1 billion Chinese are online and 22 million joined in the last 6 months! Internet penetration in China is still only 71.6%, compared to over 90% in Europe and North America ISL so there's clearly still room for growth. Fastest growth was among rural users. where internet penetration jumped by 48%, and among the over-50 year olds, growing by 5.2 percentage points since 2020 .The Incredible Growth of The Internet in China While the web quickly took off in the West, it didn't quite catch on in China until 1994. The growing number of public internet cafes or wongbo across big cities played a major role in extending the Internet's reach in China - these became the bridge to the world for many young Chinese. And with first Internet users, local companies suchas Sina. Sohu and NetEase opened for business. While in the early days. China was playing catch up. its tech sector is now leading the world with innovations that are distinctly Chinese.Chinese Social Media platforms have quite limited targeting options and with China's new privacy laws you know even less about your audience. 50 you may need to ensure your content strategy includes a range of content targeted different users. Messages that work for a middle class, college educated city dweller are likely to be very different from content targeting newer consumers in more rural parts of China. Even consider creating separate social channels for your different audiences.Growing up in the West it's difcult to imagine what 100x GDP growth in 40 years feels like. An entire country transforming in the span of a generation. Brands that you had never heard of opening for the first time and becoming a ubiquitous part of everyday life. Remember that first time you used a smartphone or typed a search into Google? Imagine that kind of dramatic shift in every single area of life. Chinese consumers have become extremely adaptive in welcoming everything new. When the first Starbucks opened its doors 20 years ago, China was exclusively a tea-drinking culture. In 2021. Shanghai became the city with the most coffee shops in the world. And while Shanghai is always the leader when it comes to trends, big shifts outside of major Chinese cities are just beginning.To boost its technological and scientific innovation capabilties, China has been putting resources into developing a well-educated workforce. The number of science and engineering graduates has nearly doubled over the last 10years. Much of the increase has been in engineering. which accounted for nearly 70% of China's science and engineering undergraduate degrees 5SI. There are also numerous initiatives designed raise research standards and cultivate rencai (people with talent) .
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