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小米集团2020年Q1简报
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In Q12020 Total revenue was RMB49.7 billion, up 13.6% YoY Adjusted net profit1 was RMB2.3 billion, up 10.6% YoY Smartphones revenue grew 12.3% YoY loT and lifestyle products revenue grew 7.8% YoY Internet services revenue grew 38.6% YoY，Our mainland China smartphone and smart TV shipments rebounded rapidly after the dip in February.
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In Q12020 Total revenue was RMB49.7 billion, up 13.6% YoY Adjusted net profit1 was RMB2.3 billion, up 10.6% YoY Smartphones revenue grew 12.3% YoY loT and lifestyle products revenue grew 7.8% YoY Internet services revenue grew 38.6% YoY，Our mainland China smartphone and smart TV shipments rebounded rapidly after the dip in February，Mainland China smartphone market gradually returned to normal level in March 2020 Our business was severely impacted by India's strict lockdown starting in late March Since May, India has resumed production and retail operations in phases. In areas where sales have resumed, consumer demand has rebounded quickly, similar to the recovery pattern seen in mainland China Different lockdown measures across markets are expected to impact our financials in Q2 2020 Markets with easing lockdowns measures have followed similar recovery patterns as mainland China. In Europe, for example, the smartphone activation has returned to over 90% of pre- COVID-19 level1 Our extensive global reach has enabled us to agilely strategize and deploy resources across different markets in response to the pandemic，In Europe, smartphone activation has returned to over 90%2 of the pre-pandemic level In Southeast Asia and Middle East, smartphone activation has already surpassed the pre- pandemic level2，The launch of Mi 10 Series solidified our position in the premium market Mi 10 Pro ranked No.1 in overall camera, photo, video and audio scores in DXOMARK at the time of launch Shipments of Mi 1 0/10 Pro in mainland China exceeded 1 million units two months after launch，Overseas revenue reached RMB24.8 billion in Q1 2020, up 47.8% YoY, contributing to 50.0% of total revenue，In Q1 2020 Smartphone revenue reached RMB30.3 billion, up 12.3% YoY Smartphone shipments reached 29.2 million units，Our smartphone ASP recorded 7.2% YoY growth in Q1 2020 5G smartphone rollouts have boosted our mainland China smartphone ASP，In Q1 2020 loT and lifestyle product revenue reached RMB1 3.0 billion, up 7.8% YoY，Global smart TV shipments in Q1 2020 reached ~2.7 million units, up 3.0% despite a decline in global TV market Ranked No.1 in mainland China for 5 consecutive quarters1 Launched Redmi Smart TV MAX with an enormous 98" screen in March 2020, priced at RMB1 9,999，In Q1 2020 Internet service revenue reached RMB5.9 billion, up 38.6% YoY，Global MIUI MAU1 reached 330.7 million, an increase of 26.7% YoY Mainland China MIUI MAU1 was 11 1.5 million TV MAU2 grew 46.8% YoY to 30.4 million, paid users reached 4.3 million, up 53.7% YoY.
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