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Adobe2021数字经济指数
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数据简介
The DEI is powered by Adobe Analytics, which analyzes 1 tilion visits to retail sites and over 100 million SKUs. Global views based on consumer shopping from over 100 countries across three regions.
详情描述
The DEI is powered by Adobe Analytics, which analyzes 1 tilion visits to retail sites and over 100 million SKUs. Global views based on consumer shopping from over 100 countries across three regions. Adobe Analytics measures transactions from 7 out of the top 10 US airlines and 8 out of the top 10 hotels. Companion research based on a survey of 1,000 consumers in each US, UK & Japan (18 years or older) fielded between February 26 and March 2, 2021, and March 24 and March 29, 2021.The travel industry is showing signs of recovery. Christmas and Thanksgiving flight bookings are up 17% and 9%,respectively. Global e-commerce is seeing a big boom, on pace to hit $4.2 tillin this year, and showing +39% YoY growth in Q1.Online retail spending in the US accelerated in March with 49% YoY growth, propelled by a surge from the government stimulus, which added up to $8 billion in online spend, almost an entire Black Friday's worth. UK is outgrowing the US in the online shopping space by almost 2 to 1, at 75% YoY in Q1. Japan hasn't shown the lift from COVID that other markets experienced, growing at a steady +15% YoY.
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