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2020年零食现状报告
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2020年零食现状报告 As the global leader in snacking. we are COtinEaLiy PnackDur insights quide 2o growth strategy. inform our purpose to em powser people to snack right, and formthe basis for the vast knowledge estate that we've amassed on the important and ever-changing role snacking plays in our every cay lives. And in a year like 2020, our instinct to leam from people and to put our consumer at the heart of everything we do, has prowen moreimportant than ever.Our second an nualState of Snacking Report underlines whatwe have long known to be true. even in theface of worldlwaide uncertainty with COVIDsnaciking is.a grongoomPoME.conunection and community.while also prowviding the moments of respite, reward and relief asconsumers look to balance nutrition andermotional well-being. Our prowen expertise in the understandingof global trends and consumer behavior is Polllimg firom 12 markets around the world togenerate a rich. fascinating and entertaining picture of how we snack today.The insightsgleaned from thousands of consumers on ceagain confirm our strategy is the right oneas we continue to take a bite from the $1.2 trillion total snack industry and fulfil ourmission to lead the future of snacking,with the right snacke, for the rightmoment, made theright way. As the global snacking category continuesto grow.and we all adjust to our new normal, it's not surprising that almost g in 1oadults worldiwide say they are snacking more or the same during the pandemic than they were before. Digging deeper. Miller nnials and those who are working fromhome right now are especially likely to say they preler snacks over meals. It pleases meto know that more than half of global adultssay snacking has been alifeline for themduring the pandemic, especially parents who are working from home, and for whomsnacks have providled welcome nutrition for themselves and treats for their children.Taking time out for a snack. from a familiar and much-loved brand. can prove to be anantidote to our busy lives and an avenue for connection with others during these unpredictable times. At Mondelez International. we have long known that emotional well-being plays an important role in why we snack, along side health and nutrition. We're committed to helping people around the world be more mindful in the way they enjoy our products.which range from wholesome bites to indulgent treats. Hearing our consumers continue to highlight the importance of snacks that enable them to lead heal thier lifestyles or that provide a boost or comfort.reinforces to me that snacking will continueto thrive as part of our new normal, findlingits place alongside a renewed focus on health and an ever-more holistic view ofwell-being. 【更多详情，请下载：2020年零食现状报告】
详情描述
INTRODUCTION:Methodology, introductory letter, and executive summaryA GLOBAL SURGE OF SNACKING Offering bite-sized moments of satisfaction and relief amidst uncertainty AT-HOME SNACKING HABITS As snacking routines shift, people continue to rely on fornourishment and wellbein SNACK SHOPPING GOES VIRTUAL Snackers turn to ecommerce and trusted brands for safety and guidance
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