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2016中国咖啡市场调查
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数据简介
虽然挂耳咖啡在中国的渗透率仍然很低。但挂耳咖啡有速溶咖啡的方便，新鲜煮出的原味，价格也适中。因为它的形式类似于传统的中国茶包，消费者可以很容易地适应这种用法，并认为它更自然，加工更少。因此预计它将成为咖啡类产品的下一个热门产品。
详情描述
2016中国咖啡市场调查 Mintel estimates the retail market value of coffee in China has grown at a CAGR(Compound Annual Growth Rate) of13.5% between 2011 and 2016, reachingRMB14,793 million in 2016. The solid performance was mainly driven by the rise of RTD (ready-to-drink ) coffee and consumers trading up from instant coffee to fresh coffee. Looking ahead, the market will be consistently driven by the popular isationof drinking coffee, product premiumisation,and the growth of the RTD coffee segment.However, packaged coffee is also facing competition from the dynamic on-trade coffee innovations, such as the experiential cafe or cost-effective coffee provided by fast food chains. Therefore,Mintel predictsthe growth rate of total retail coffee market by value will reach RMB 22,069 million in2021 with a CAGR of 8.3% between 2016and 2021. The instant coffee segment continues to dominate the retail coffee market in China with an estimated 65.9% value share in2016, followed by RTD coffee at 21.9%and fresh coffee at 12.2%. However, with consumers' rising health awareness (iethe food additives and high added sugar in instant coffee) and sophistication in coffee drinking, Mintel estimates the in start coffee's market share will decrease and will be taken by RTD coffee and fresh coffee. 【更多详情，请下载：2016中国咖啡市场调查】
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