China’s New Consumer Brand Report 2019
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详情描述
China’s New Consumer Brand Report 2019 The wealth of Chinese conmsurmers is changing rapidly, despite the 'new normal* stage of the country's economy and the geopolitical uncertainties.Consu mer-facing companies should show keenness for this market in order to power their growth over the coming decades. The development history of the world's famous consumer brands has repeated itself - but varies from regions to region.From both a macroeconomic and 'cultural confidence" perspective, today's China resembles Jlapan in many aspects from the 1970s to the 1980s.Only the country now boasts a much greater middlle-class population than anywhere else in the world and expects an unprecedented wave to come in the consumer market.. This report will unveil the factors underpinning the unstoppable trend of consumer upgrading in China and will also showcase of the TOP 100 rew consumer brandsl list, with a special look at ktraillblazing cases in the China's eliverse fast-gr owing market. An understanding of China's changing demographics and the impact of these changes on the profiles of consumers helps to identify some key trends in consumption patterns likely to follow in succeeding decades. Four types of new consumers - middle-class , singles , seniors and generation Zil -are selected as representative of the future. However, the diversification of population, along with geographic and linternet clusters, will eventually generate a much more complex matrix of consumer types - such as small-town youth,urban middle-class and so on-that will pose both opportunities and challenges for brand merchants. 【更多详情，请下载：China’s New Consumer Brand Report 2019】
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