详情描述

We're in the business of shaping things- experiences, perceptions, business models,culture andmore。At our best,we shape tomorrow。But like objects in our rear-view mirror, the future is alwayscloser than it appears。

ln recent years, digital agencies were a disruptive force to a traditional marketing ecosystem
dominated by advertising agencies。But the days of clamoring for respect, a seat at the table and afair allocation of budget seem quaint now。Today, the innate differentiation of pure-play digital shopis virtually gone and we operate in an increasingly competitive, complex and connected meshworkof agencies,consultancies, product design studios, technology providers,venture labs, productioncompanies, in-house teams and more。

Corporate functions (and organizational structures) for strategy, marketing, technology and
product design have also colided with new spheres of influence emerging。 Collaboration, agility,transparency, speed and a relentless obsession with customer experience are at the core of thisnew enterprise。

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