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2019客户保留调查报告
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数据简介
企业总是期望获取新客户并保留老客户。Brightback最近的一项研究发现，在接受调查的来自B2B、B2C和混合公司的300多名商业领袖中，几乎所有人（97%）都将留住客户作为首要任务。2/3的B2B企业领袖（68%）相信他们的公司适当地优先考虑客户保留，但29%的受访者认为他们可以做得更好。另一方面，一半的B2C企业领袖（49%）认为他们的公司可以做得更好，只有少部分人（44%）认为他们正在以客户保留为首要任务。只有3%的B2B和B2C公司认为留住客户被过分重视，而略多一点的混合公司（7%）觉得其他举措被忽视而牺牲了客户保留率。
详情描述
2019客户保留调查报告 State of Customer Retention Survey How B2C, B2B and hybrid companies manage churn INTRODUCTION Subscription businesses are facing immense pressure to grow. They're employing strategies to acquire customers faster than ever before. But what's the plan to keep customers paying? Until recently, retention has taken a backseat to acquiring new subscribers. That's changed. Now customers can cancel and find a new solution in a few clicks. So, how do B2C, B2B and hybrid subscription companies approach retention in an increasingly competitive landscape? We asked 300+ CEOs, founders and executives across 28 industries about the challenges they face to retain their hard won customers. These leaders are united in their prioritization of retention with 97% of all respondents indicating it's a top priority. But initiatives, challenges and tools differ across B2C, B2B and hybrid companies. Here's what we learned. 【更多详情，请下载：2019客户保留调查报告】
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