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2019年Q1优质视频广告报告
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数据简介
美国广告商正将大部分资金投向视频广告。2019年第一季度，全国广告商将超过一半的广告支出用于视频格式。FreeWheel最新的季度数据显示，2019年第一季度美国优质视频广告总浏览量增长了20%，其中实时内容形式在优质视频广告浏览量中所占比例更大。2019年第一季度，直播内容的优质广告浏览量同比增长45%，其中超过1/3的美国优质视频广告浏览量(36%)是在直播内容期间被收看的。虽然仍然远远落后于全集形式，其在美国获得了57%的优质视频广告浏览量，但直播内容在视频广告浏览量中所占的份额比一年前增长显著。
详情描述
2019年Q1优质视频广告报告 Video Marketplace Report Video is evolving. We are evolving, too. The VMR changed to the Video Marketplace Report for Q4 2018, reflecting our heightened focus on consumer and buy-side trends to complement our comprehensive monetization data. As we move into 2019, our data now tracks the growth of audience targeted campaigns that deliver ads to specific devices, households, or users. In addition, to align with industry definitions, we have replaced the term OTT devices with connected TV. The IAB describes connected TV as, A television set that is connected to the Internet via OTT devices, Blu-ray players, streaming box or stick, and gaming consoles, or has built-in internet capabilities (i.e., a Smart TV) and is able to access a variety of long-form and shor t-form web -based content." Moving into 2019, we've refreshed our data to include additional distributor platforms, therefore data points may not be directly comparable to the 2018 series. 【更多详情，请下载：2019年Q1优质视频广告报告】
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