使用AdobeAnalytics的数据，我们能够量化GDPR对不同公司重要经济成果的影响。调查发现GDPR的影响很大：每周的页面浏览量下降了大约4%，每周的收入下降了8%。这些也影响了经济上的大数字，每周收入下降8%。这与样本中的中位数RSID的每周收入下降8000美元相对应。欧洲GDPR调查 Abstract In May 2018, the European Union began enforcing the General Data Protection Regulation (GDPR), which endowed EU citizens with new personal data. rights and imposed new respon- sibilities on firms. Privacy regulation increases the firm's cost of collecting consumer data. which makes match ing with users more costly. As such, the GDPR has the potential to reduce both the amount of traffic to a website as well as the amount and quality of web outcome data stored for analytics purposes. We examine the impact of the GDPR on European web traffic and E-co m merce sales using web analytics data from a diverse set. of 1508 firms that use the Adobe Analytics platform. Using a difference-in-d ifferences approach, we show that recorded pageviews and recorded revenues fall by about 10% for EU users after the GDPR's enforcement deadline. The extensive margin drives t.hese changes as a user's average time on site and average page views per visit stay constant. Introduction The European Union (EU) is a global leader in privacy regulation whose constitution enshrines the right to privacy. The authors would like to thank Adobe for providing the data, Taylor Schreiner for his support within Adobe, Brett Gordon as well as seminar participants at Kellogg School of Management, INSEAD, Lehigh University, Marketing Science and Boston University. 【更多详情，请下载：欧洲GDPR调查】 镝数聚dydata，pdf报告，小数据，可视数据，表格数据
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      欧洲GDPR调查

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      价格免费
      年份2019
      来源Adobe
      数据类型数据报告
      关键字GDPR, 欧洲, 在线视频, 互联网
      店铺镝数进入店铺
      发布时间2019-08-19
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      数据简介

      使用AdobeAnalytics的数据，我们能够量化GDPR对不同公司重要经济成果的影响。调查发现GDPR的影响很大：每周的页面浏览量下降了大约4%，每周的收入下降了8%。这些也影响了经济上的大数字，每周收入下降8%。这与样本中的中位数RSID的每周收入下降8000美元相对应。

      详情描述

      欧洲GDPR调查

Abstract
In May 2018, the European Union began enforcing the General Data Protection Regulation (GDPR), which endowed EU citizens with new personal data. rights and imposed new respon- sibilities on firms. Privacy regulation increases the firm's cost of collecting consumer data. which makes match ing with users more costly. As such, the GDPR has the potential to reduce both the amount of traffic to a website as well as the amount and quality of web outcome data stored for analytics purposes. We examine the impact of the GDPR on European web traffic and E-co m merce sales using web analytics data from a diverse set. of 1508 firms that use the Adobe Analytics platform. Using a difference-in-d ifferences approach, we show that recorded pageviews and recorded revenues fall by about 10% for EU users after the GDPR's enforcement deadline. The extensive margin drives t.hese changes as a user's average time on site and average page views per visit stay constant.
Introduction
The European Union (EU) is a global leader in privacy regulation whose constitution enshrines the right to privacy. 
The authors would like to thank Adobe for providing the data, Taylor Schreiner for his support within Adobe, Brett Gordon as well as seminar participants at Kellogg School of Management, INSEAD, Lehigh University, Marketing Science and Boston University.

【更多详情，请下载：欧洲GDPR调查】

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