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2019年全球金融服务消费者报告
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近6/10的消费者愿意与银行和保险公司分享重要的个人信息以换取更低的产品和服务价格，如位置数据和生活方式信息。
详情描述
2019年全球金融服务消费者报告 Trusting,but not loyal Although Pioneers trust their financial providers,they are the least loyal-a third had switched banks within the past year.But while the search for better-value products and services is their main driver for switching,Pioneers also consider more altruistic factors.Almost two thirds say that corporate social responsibility would influence their choice of a new provider. Risk-takers Pioneers are most willing to take risks to improve their lives-75 percent of them say they don't mind doing this-considerably more than the 53 percent of Pragmatists and over three times the percentage of Traditionalists who agree with this statement. Happy with their service Pragmatists are more broadly satisfied with their current financial providers than the other three personas.More than three-quarters say they have a positive attitude toward bank branches,and 96 percent say they trust the advice they receive from human advisors at their insurance branch when making a claim. Interested in personalization,but wary about signing up They are the group closest to Pioneers in terms of behavior,and are interested in offers,perks,alerts and tips based on their spending patterns.However,they are less interested in these services than Pioneers. Embrace technology,but only up to a point Pragmatists want control over their accounts and are keen on fast and efficient service.They like online access via desktop or laptop, rather than by mobile device.Less than a third are interested in a wider range of in-branch services,such as coffee shops or financial education. 【更多详情，请下载：2019年全球金融服务消费者报告】
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