WT调查了1200多名生活在美国和英国的Z世代，他们每天至少使用一次智能手机。超过一半的受访者（55%）表示，他们发现社交应用和互联网是一个比线下体验更具创造性的空间。当被问及Z世代最喜欢哪种数字创意工具时，超过1/3的受访者（35%）将Snapchat创意工具列为创作艺术或编辑照片的首选工具。其他研究表明Snapchat在青少年中的受欢迎程度似乎随着Instagram的增长而下降，但是只有大约3/10的Z世代（29%）喜欢Instagram的创意功能。Z世代还将Photoshop（23%）、iMovie（12%）和VSCO（8%）作为在智能手机上创建艺术或编辑照片时使用的数字工具。了解Z世代 INTRODUCTION "Gen Z are absolutely more creative, but it's more utilitarian than other generations," Molly Logan, cofounder of gen-Z run think tank Irregular Labs, tells JWT Intelligence. In other words, while "creativity" was taught to millennials and generation x in art classes, it's significantly more inherent for gen Z. Logan first observed this phenomenon when she ran School of Doodle, an "online high school for imagination" for teen girls. "We would ask them to ar ticulate a feeling and opinion... and, say, make an image and explain it to me," she says. Lea ding with something creative -an image, a video, a collage -and writing out what it was about made the written element much richer, Logan explains. "You'd ask them to do itin the way they're used to communicating every single day via Snapchat and Instagram and the rest of it. You're acknowledging this generation is creatively trilingual." 【更多详情，请下载：了解Z世代】 镝数聚dydata，pdf报告，小数据，可视数据，表格数据
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      了解Z世代

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      价格免费
      年份2019
      来源JWT
      数据类型数据报告
      关键字Z世代, 社交应用, 新消费, 消费观
      店铺镝数进入店铺
      发布时间2019-08-14
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      数据简介

      WT调查了1200多名生活在美国和英国的Z世代，他们每天至少使用一次智能手机。超过一半的受访者（55%）表示，他们发现社交应用和互联网是一个比线下体验更具创造性的空间。当被问及Z世代最喜欢哪种数字创意工具时，超过1/3的受访者（35%）将Snapchat创意工具列为创作艺术或编辑照片的首选工具。其他研究表明Snapchat在青少年中的受欢迎程度似乎随着Instagram的增长而下降，但是只有大约3/10的Z世代（29%）喜欢Instagram的创意功能。Z世代还将Photoshop（23%）、iMovie（12%）和VSCO（8%）作为在智能手机上创建艺术或编辑照片时使用的数字工具。

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      了解Z世代

INTRODUCTION
"Gen Z are absolutely more creative, but it's more utilitarian than other generations," Molly Logan, cofounder of gen-Z run think tank Irregular Labs, tells JWT Intelligence.
In other words, while "creativity" was taught to millennials and generation x in art classes, it's significantly more inherent for gen Z. Logan first observed this phenomenon when she ran School of Doodle, an "online high school for imagination" for teen girls. "We would ask them to ar ticulate a feeling and opinion... and, say, make an image and explain it to me," she says. Lea ding with something creative -an image, a video, a collage -and writing out what it was about made the written element much richer, Logan explains. "You'd ask them to do itin the way they're used to communicating every single day via Snapchat and Instagram and the rest of it. You're acknowledging this generation is creatively trilingual."

【更多详情，请下载：了解Z世代】

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