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2019年Facebook和Instagram旅游广告报告
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报告主要包括，与其他渠道相比，营销人员分配给Facebook和Instagram的预算多少。哪种广告格式对哪些营销目标最有效。Facebook的广告产品，如何解决旅游营销人员在购买途中面临的主要挑战。
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2019年Facebook和Instagram旅游广告报告 Introduction With close to three billion monthly users across Facebook and Instagram- and the ability for travel marketers to offer visually engaging ads- -it is fair to say there is a massive opportunity for travel marketers to reach and influence their target audiences. In fact, travelers spend 5X more time on Facebook than on travel- related apps, sites, and searches and 96 percent of travelers go to Instagram as they imagine all of the destinations they could visit. In Sojern's 2019 Report on Facebook and Instagram Advertising for Travel, you will learn: How much budget travel marketers are allocating to Facebook and Instagram compared to other channels； Which ad formats are the most effective for which marketing objectives； To understand how and why Facebook and Instagram are used to engage travelers, we surveyed more than 600 marketers in travel, across 46 countries- -resulting in the most comprehensive research project of travel marketers ever completed. How Facebook's ad products are solving for key challenges faced by travel marketers across the path to purchase. 【更多详情，请下载：2019年Facebook和Instagram旅游广告报告】
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