* 本报告来自网络，如有侵权请联系删除
建设数据驱动电视的未来
收藏
分享
纠错
价格免费
数据简介
媒体供应链的行业动态：受众关系和广告权被各种发布商和内容所有者所分散，创建了一个复杂的生态系统。隐私、合规和数据安全性：这种供应链复杂性对公司提出了更高的要求，以确保消费者隐私和数据安全。数据匹配和操作低效：如今，供应链之外的可信的第三方供应商促进了数据匹配，但是，运营和协调方面的挑战可能会使这一过程在周转时间和费用方面的效率更低。
详情描述
建设数据驱动电视的未来 THE RISING USE OF DATA IN ADVERTISING Perhaps nowhere is the demand for data greater than in the advertising industry.Marketing executives,under ever-increasing pressure to build their brands and sell more products,have looked to data in order to help them pinpoint and reach valuable prospects and customers,measure business outcomes,and analyze marketing effectiveness.Long gone are the days where marketers simply accepted the oft quoted John Wanamaker adage that “half of their adver tíising is wasted.” Until recently，data has primarily been used in digital adver tising.Digital media platforms have used their rich proprietary consumer datasets to offer mar keters audience targeting capabilities and the ability to tie adver tising exposure to business outcomes,including searches,website visits，and even purchases. It appears likely that data has been one of the biggest drivers in the rapid growth in digital advertising spend.This trend is evidenced when comparing the historic trend of worldwide data creation side-by-side with digital advertising spend. 【更多详情，请下载：建设数据驱动电视的未来】
报告预览
*本报告来自网络，如有侵权请联系删除
相关「可视数据」推荐
相关「数据报告」推荐
