* 本报告来自网络，如有侵权请联系删除
消费者在AI世代的期待是什么？情感胜出
收藏
分享
纠错
价格免费
数据简介
情绪是品牌忠诚度的推动因素，而不是价格竞争力或品牌价值等理性因素。Invoca和Adobe发布的新报告“消费者在AI世代的期待是什么？情感胜出”，揭示了高情商对消费者的重要意义。
详情描述
消费者在AI世代的期待是什么？情感胜出 Introduction Whether it's coffee, take-out, or a pack of paper towels, consumers buy things every day without giving the purchase much thought. But not everything is as simple as ordering on Amazon Prime. When it comes to bigger purchase decisions, people don't just roll the dice. They put time, research and emotional energy into weighing options and considering pros and cons. A new cable bundle likely comes with a long-term commitment and significant monthly bill. Getting a mortgage typically takes around 45 days and it can't be returned if you're unhappy. Considered purchases like these are complicated but inevitable decisions that most people have to make. For instance, 42 percent of mortgage shoppers find the experience "stressful." Brands today need to deliver a great customer experience, no matter what they're elling. But the stakes are higher for companies in industries like financial services, insurance, telecoms, travel, and healthcare. To better understand what consumers need to feel comfortable when making these important purchases, and the impact atificial itelligence (AI) will have, Invoca surveyed 1,000 U.S. consumers. Read on to discover the data we unearthed, along with insights from Adobe's recent Experience Index research and commentary from customer experience influencers. 【更多详情，请下载：消费者在AI世代的期待是什么？情感胜出】
报告预览
*本报告来自网络，如有侵权请联系删除
相关「可视数据」推荐
相关「数据报告」推荐
