在第一次电子商务革命中，数字货架变得更长，购物选择更方便，产品信息更透明。人们已经习惯了阅读点对点的评论，接受来自远方朋友的建议，并向陌生人寻求关于购买什么的信息。2019年未来购物者报告 HELLO This year's Future Shopper Report looks at the current commerce landscape through the lens of the modern shopping journey.The path to purchase today may be more complicated than ever,but everyone still looks for inspiration for something to buy,searches to find the best option,and chooses a place to purchase.Those three phases form the core elements of this report. This study reveals that the inspiration phase is truly omnichannel.lt's a wide,wide world where discovery comes from all angles.And while it's imperative for marketers to have their products top of mind during this phase,they should also understand where and when brands have the opportunity to make an impact as shoppers transition to search.Once shoppers begin actively searching for specific products,the field narrows into three key areas:retail, brand websites,and online marketplaces like Amazon.No single channel dominates in search,and brands must be present to be in the consideration set.This is where media spend must increase.Then,as consumers move towards the end of the shopping journey,brands need to be laser-focused on providing a gold standard of the right price, product in stock, and speed of delivery. Of course,today's journeys can be complex and completely unrecognizable from those of even a few years ago.But there are partners at all stages to help you manage the complexity.You may not be able to find great prospects in the digital landscape on your own-but there are those who can. 【更多详情，请下载：2019年未来购物者报告】 镝数聚dydata，pdf报告，小数据，可视数据，表格数据
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      2019年未来购物者报告

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      价格免费
      年份2019
      来源世界贸易中心
      数据类型数据报告
      关键字购物者, 新消费, 新零售, 电子商务
      店铺镝数进入店铺
      发布时间2019-07-25
      PDF下载

      数据简介

      在第一次电子商务革命中，数字货架变得更长，购物选择更方便，产品信息更透明。人们已经习惯了阅读点对点的评论，接受来自远方朋友的建议，并向陌生人寻求关于购买什么的信息。

      详情描述

      2019年未来购物者报告

HELLO
This year's Future Shopper Report looks at the current commerce landscape through the lens of the modern shopping journey.The path to purchase today may be more complicated than ever,but everyone still looks for inspiration for something to buy,searches to find the best option,and chooses a place to purchase.Those three phases form the core elements of this report.
This study reveals that the inspiration phase is truly omnichannel.lt's a wide,wide world where discovery comes from all angles.And while it's imperative for marketers to have their products top of mind during this phase,they should also understand where and when brands have the opportunity to make an impact as shoppers transition to search.Once shoppers begin actively searching for specific products,the field narrows into three key areas:retail, brand websites,and online marketplaces like Amazon.No single channel dominates in search,and brands must be present to be in the consideration set.This is where media spend must increase.Then,as consumers move towards the end of the shopping journey,brands need to be laser-focused on providing a gold standard of the right price, product in stock, and speed of delivery.
Of course,today's journeys can be complex and completely unrecognizable from those of even a few years ago.But there are partners at all stages to help you manage the complexity.You may not be able to find great prospects in the digital landscape on your own-but there are those who can.

【更多详情，请下载：2019年未来购物者报告】

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