* 本报告来自网络，如有侵权请联系删除
数字音频广告分析报告
收藏
分享
纠错
价格免费
数据简介
根据MTM的调查，过去一年，人们对数字音频广告的信心有所增长。86%的广告代理商和66%的广告客户将数字音频视为媒体战略的重要组成部分。
详情描述
数字音频广告分析报告 Overview Foreword from Ollle Deane, DIrector of commerclal DIgltal at Global Over the course of a year, the digital audio industry has experienced unprecedented change. This year's analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies, The rise of smart speakers has led to a surge in brands and advertisers prioritising digital audio as an essential part of their campaigns. Digital audio is already an important part of many listeners daily habits and advertisers are eyeing further opportunities to reach even more listeners, with the roll out of 5G enabling widespread adoption of connected cars. Podcasts are now well and truly at the forefront of advertisers' minds. With many forecasting that podcasts will achieve even more scale, 75% of advertisers plan to increase spend across podcasts in the next 12 months. The report identifies the growth of podcasts as a key factor for driving change around the way audio is planned and bought. 【更多详情，请下载：数字音频广告分析报告】
报告预览
*本报告来自网络，如有侵权请联系删除
相关「可视数据」推荐
相关「数据报告」推荐
