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打破移动推送通知参与的障碍
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数据简介
在北美,7-8点是推送参与高峰晚上9点是欧洲、中东和非洲地区的神奇数字拉美的结果非常明显,工作日的上午8点是通勤时间,打开推送的高峰期亚太地区的用户也喜欢在早晨打开推送,从7点开始,人们的参与度更高。
详情描述
打破移动推送通知参与的障碍 For years, brands have been slow to implement push notifications. They're cautious of sending too often and annoying those who ultimately opt-out. As a result, brands fail to reach users on the most personal device they own - - their smartphones. Our phones hold the key to our habits, such as the routes we take to work, the stores we use to shop, and the games we play. They reveal the secrets to our preferences, from our favorite bands to our most-read news topics. This wealth of information is a treasure trove for data-driven mobile marketers who want to build relationships with their customers. To understand what your customers want, our data science team analyzed where apps go right - and wrong - with mobile messaging. After scouring every push notification data point we could imagine, there was one stat that really stood out: sends versus opens. Across the world, apps were sending push notifications at certain times, but users were actually opening them during others. But first.... Who are Leanplum's users? 【更多详情,请下载:打破移动推送通知参与的障碍】
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