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2019年亚马逊Prime会员调查报告
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日前，Profitero最新发布《2019年亚马逊"PrimeDay"调查报告》(2019PrimeDayPredictions)。Profitero在美国和英国对1,000名Prime会员进行了调查，以了解今年Prime会有多大机会。结合我们从2018年开始的分析，我们揭示了对2019年Prime日的7个预测。今年的PrimeDay，亚马逊不仅把时间扩展到48个小时（比去年还多12小时），而且在全球18个站点同步行！PeriscopeByMcKinsey的最新调查显示，有66%的受访者热烈渴望参与其中、70%或更多的消费者期望参与这次购物热潮。Profitero的数据显示，根据去年的业绩，参加PrimeDay促销活动的品牌在这两天的销售额有望增长3至4倍。在冲刺的关键时期，什么品类最受消费者欢迎想必是广大卖家最关心的！电子类产品一直以来都是Primeday备受关注的一个品类，毕竟生活中到处都有它的身影。根据去年PrimeDay的销售数据，电子产品成为2018PrimeDay最畅销的产品之一。带有Alexa语音助手服务的FireTVStick电视棒成为销量第一的TopSeller，东芝50英寸4K超高清FireTV成为亚马逊上有史以来最畅销的促销电视、七合一用的明星高压锅InstantPot也在短短19个小时内售罄，创造纪录......毋庸置疑，电子产品今年将会再次畅销。根据PCMag对近1500人的Primeday购物调查，想购买智能家居相关设备产品的消费者占了约44%；想购买廉价电视、4K蓝光播放器或流媒体设备的消费者占42％；想要电脑和组件产品的人数为38%。
详情描述
2019年亚马逊Prime会员调查报告 Introduction Now in its 5th year, Prime Day is one of the most successful "manufactured" shopping holidays in history, perfectly situated in the halfway spot of the year ahead of Black Friday. With each passing year, the anticipation and hype surrounding Prime Day gets bigger and bigger. Prim Day 2018 was Amazon's biggest yet. The eCommerce giant welcomed more new Prime members on July 16, 2018 than any previous day in its history. Worldwide, Prime members purchased more than 100 million products. To get a read on this year's Prime Day, Profitero surveyed 1 ,000 Prime members each in theU.S. and U.K. in May 2019 to get insight into this year's event. Couple this with our 2018 analysis, and we reveal 7 predictions for Prime Day 2019. 1. Shoppers will spend more than ever this Prime Day； 2. Retail competitors will try to steal the thunder (again)； 3. Prime Day will be a bonanza for every category, from gadgets to grocery； 4. Brands will not have to break the bank to see big returns； 5. Staying in stock will make or break brands； 6. Small brands will come up on top； 7. Brands that invest in Prime Day will see long-lasting benefits. 【更多详情，请下载：2019年亚马逊Prime会员调查报告】
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