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中国KOL营销市场实践白皮书
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数据简介
中国营销人员处于KOL营销的最前沿。由于中国成年人平均每天有超过6小时23分钟消耗于各类媒体，其中55.5%的时间花费在数字媒体，因此KOL营销对于影响中国消费者的消费习惯至关重要。根据AdMaster的数据，中国的数字营销平均增长率为20%，其中79%的中国营销人员今年增加了数字营销预算，三分之二投资于影响者营销。
详情描述
中国KOL营销市场实践白皮书 The rapid development of digital communication in recent years has made marketers realize the crucial role that KOL marketing plays within wider social strategy. However,the fragmentation and decentralization of social media has led to concerns and challenges in everyday dealings related to KOL collaborations,and the varied characteristics and rules by industry have led to a lack of rational management and evaluation mechanisms. As an independent consultancy specializing in marketing optimization,R3 has always made it a priority to educate clients with in-depth insight and knowledge.Given the long relationships we have with top brands,we hope to provide targeted solutions to marketers on KOL marketing practice to help them avoid unnecessary risks and losses. This white paper highlights a selection lof industry best practices and case studies related to the daily operation of KOL marketing.We hope this provides inspiration to all who need it. BRANDS AND KOL S COOPERATE TO EXCHANGE RESOURCE AND CONTENT Top tier celebrities participate in brand events or conduct live broadcasts to drive traffic.Brands utilize the influence of KOLS to deliver key messages to boost brand awareness and brand image and improve sales and drive intent. COMMUNICATE MEANINGFUL AND PROFESSIONAL MESSAGES ON VERTICAL MEDIA TO TARGETAUDIENCES Newly established brands or categories(maternal,infant,automobile)with clear target consumer profiles often select bulletin board sites(BBS)and specific social platforms for highly defined communication. CULTIVATES CORE USERS TO BECOME BRAND KOLS TO INFLUENCE EVEN MORE USERS Marketers are taking advantage of their own assets to develop loyal customers and groom them into brand advocates and social KOLs. 【更多详情，请下载：中国KOL营销市场实践白皮书】
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