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全球商业意见领袖（GBI）报告
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数据简介
益普索发布了“全球商业意见领袖（GBI）报告”。全球商业意见领袖占总人口不足1%，但是趋势B2B营销人员的重要目标，因为他们控制着企业预算。该报告是基于对美国1430名商业意见领袖的调查。
详情描述
全球商业意见领袖（GBI）报告 Who are the Global Business Influencers? By definition the Global Business Influencers are a very niche group. They represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers. They represent the key to profitability for sectors such as: finance, luxury goods, and cars, airlines, and hotels. We speak to 11,853 of them across Asia (including China and Japan), Europe, the US, and for 2018 we added Australia and the Middle East - and ran a pilot in India. This takes the total number of countries covered to 23, representing 72% of the world's GDP. 【更多详情，请下载：全球商业意见领袖（GBI）报告】
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