Research on Retail Paid Membership
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本文以零售付费会员制为研究对象，分析了其背后的商业逻辑和设计原则，梳理了中美零售付费会员制的发展历程，并对中美零售付费会员制的发展现状进行了阐述。
详情描述
Research on Retail Paid Membership Introduction EO Intelligence is a professional research and consulting business unit of EO Company (www iyiou.com) . (Research on Retail Paid Membership in China and the United States») Chinese version (called_ (2018sEt1#Aỹ#UbЫэ iR) in Chinese ) published by EO Intelligence in November 2018. Copyright reserved to EO Intelligence. Splio is a Loyalty Marketing Platform that enables brands to engage customers. EO Intelligence and Splio have established content collaboration. As translation contributor and distribution channel, Splio has provided support for this report. Meanwhile, special thanks to EqualOcean for his support. This report focuses on the applications of paid memberships in the Retail Industry. The retail category in this research mainly refers to the retail of physical goods. Having a paid membership gives the consumers an approach to priorities. The most fundamental difference between a retail paid membership and a paid membership in other industries is that, with the two-time payment" feature, consumers make payments two times to retail enterprises. The first time is to pay for the membership; the second time is to pay for the transactional purchase ofgoods. 【更多详情，请下载：Research on Retail Paid Membership】
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