品牌预计2019年数字视频的花费将超过25％，达到1800万美元，其中930万美元用于原创内容。2018年，广告客户平均花费了1420万美元用于数字视频广告，高于2017年的1210万美元。去年，广告客户平均在原始数字视频上花费了710万美元。2019年视频广告支出报告 Digital Video Ad Spend: Executive Summary Ad spend in Digital Video continues to accelerate, with advertisers reporting that they expect to spend, on average, $18M in 2019- nearly 25% over last year. And the growth is occurring in all categories- -with Media & Entertainment reported at +75% and Fashion/Apparel at +45% since 2018. Areas driving spend increases: Original Digital Video content ODV now averages $9.3M (up 31% y/y); although advertisers consider ODV essential", the spend on this content type is still challenged by quality of content"； Advanced TV- Nearly 60% of advertisers report that they will increase their budgets for ATV this year, primarily because they find OTT to be beneficial in delivering tough to reach audiences； Mobile and Desktop have reached parity in spending, with nearly two-thirds of the total digital video spend allocated evenly across the two devices； Programmatic- Growth in digital video programmatic spending is expected to rise +4% year/year, now reaching 53% overall； This year's report also includes spend among direct to consumer marketers (DTC). While this is only 17% of the total sample size for this report, we can see,directionally, that DTC marketers expect to allocate more than 50% of their digital spend on digital video advertising (a +50% y/y increase). 【更多详情，请下载：2019年视频广告支出报告】 镝数聚dydata，pdf报告，小数据，可视数据，表格数据
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      2019年视频广告支出报告

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      价格免费
      年份2019
      来源IAB
      数据类型数据报告
      关键字广告营销, 视频
      店铺镝数进入店铺
      发布时间2019-06-26
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      数据简介

      品牌预计2019年数字视频的花费将超过25％，达到1800万美元，其中930万美元用于原创内容。2018年，广告客户平均花费了1420万美元用于数字视频广告，高于2017年的1210万美元。去年，广告客户平均在原始数字视频上花费了710万美元。

      详情描述

      2019年视频广告支出报告

Digital Video Ad Spend: Executive Summary
Ad spend in Digital Video continues to accelerate, with advertisers reporting that they expect to spend, on average, $18M in 2019- nearly 25% over last year.
And the growth is occurring in all categories- -with Media & Entertainment reported at +75% and Fashion/Apparel at +45% since 2018.
Areas driving spend increases:
Original Digital Video content ODV now averages $9.3M (up 31% y/y); although advertisers consider ODV essential", the spend on this content type is still challenged by quality of content"；
Advanced TV- Nearly 60% of advertisers report that they will increase their budgets for ATV this year, primarily because they find OTT to be beneficial in delivering tough to reach audiences；
Mobile and Desktop have reached parity in spending, with nearly two-thirds of the total digital video spend allocated evenly across the two devices；
Programmatic- Growth in digital video programmatic spending is expected to rise +4% year/year, now reaching 53% overall；
This year's report also includes spend among direct to consumer marketers (DTC). While this is only 17% of the total sample size for this report, we can see,directionally, that DTC marketers expect to allocate more than 50% of their digital spend on digital video advertising (a +50% y/y increase).

【更多详情，请下载：2019年视频广告支出报告】

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      *本报告来自网络，如有侵权请联系删除
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