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2019中国公关行业营销趋势研究
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数据简介
本次调研中一些关键字不断的被受访者袭击，他们代表了公关领域的市场组及代理商同仁最关注的趋势变化，考量，担忧及挑战。
详情描述
2019中国公关行业营销趋势研究 前言 2019 China PR Scope is the fifth wave in an ongoing study with the goal of garnering a deeper understanding of the motivations and processes involved in public relations in China. The data was collected through a series of interviews with senior marketers who serve as decision-makers of some of the largest companies in China. This study is a tool for taking action. It provides an analysis of trends in the ever- changing world of PR agency -client relationships， and brings clarity to agency perceptions amongst current and prospective clients. We want to thank the participants for committing their time to making this the most ambitious and comprehensive PR study in the world. We believe that reports such as these help to bolster the transparency and professionalism of marketing and public relations in China， and we aim to continue to be global experts in improving marketing efficiency and effectiveness through such ongoing studies and analysis. 【更多详情，请下载：2019中国公关行业营销趋势研究】
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