* 本报告来自网络，如有侵权请联系删除
Why B2B Brand Marketing Matters
收藏
分享
纠错
价格免费
数据简介
B2B marketers broadly agree that branding is increasingly critical yet some B2B marketing budgets do not reflect this importance. 87% of B2B marketers agree that B2B products can be inspirational to B2B buyers. 97% of B2B marketers agree that B2B marketing plays an important role in creating awareness and consideration. 95% of B2B marketers agree that brand marketing is used to differentiate from competitors 99% of B2B marketers agree that trust in a B2B brand plays an important role in the B2B buyer journey.
详情描述
Furthermore, companies that invest 20% or less of their budget in brand marketing cite several common reasons for doing so. We segment companies into four levels of brand marketing maturity; few B2Bs achieve best practice. Higher brand marketing maturity correlates with a higher return on brand marketing expenditure. Mature brands see significant correlation between marketing metrics and sales volume and growth
报告预览
*本报告来自网络，如有侵权请联系删除
相关「可视数据」推荐
相关「数据报告」推荐
